That Yankees Cologne Is Apparently A Huge Hit 1John Koblin and 13 others eEditaDeleteiInviteBPromoteXDismissXUndismissbBlock for DeadspinbHide Remember the Yankees cologne? The one that our fragrance experts described as a "the Justin Bieber of scents?" The one that they also complained was far too expensive. It's a hit. Per Sports Business Daily: » 7/06/12 3:45pm 7/06/12 3:45pmOur Experts Review The Yankees' New Cologne, The $50 "Justin Bieber Of Scents"