Will ESPN's Coverage Of Northwestern's Dan Persa Convince ESPN To Cover Dan Persa? ESPN Investigates

This is a story on ESPN.com about a Heisman marketing campaign launched by Northwestern on behalf of quarterback Dan Persa. The school has purchased billboard space not in Times Square but in Bristol, Conn., near ESPN headquarters. "Northwestern," writes ESPN's Adam Rittenberg on ESPN.com, "is hoping to put Persa's… »8/01/11 6:45pm8/01/11 6:45pm