I'll just let the Times explain:
An amusing double-entendre about Kenny Mayne! Bring me the finest meats and cheeses!
Not to nitpick or anything, but 13 of the "tweets" in Rick Reilly®'s awful "Things I'd Tweet If I Didn't Hate Tweeting" are longer than 140 characters.
ESPN let Reilly talk on the television again, and he spoke grandly of "St. Bernard's [sic] Parish" (over B-roll of the Garden District) and the "bars all over the Latin Quarter," which is in Paris. [ESPN]