How A GOP Strategist Tells The Panthers To Market Their Stars

Top political strategist Frank Luntz is the man setting Roger Goodell's message, but he's also working with individual teams, including in Washington, Chicago, and Carolina, to market their star players. Below you'll find LuntzGlobal's notes on three Carolina Panthers players and how best to sell them to fans. » 9/23/14 1:03pm 9/23/14 1:03pm

Inside A Secret NHL Focus Group: How A Top GOP Strategist Is Helping…

You're going to hear a lot about "shared sacrifice" from the NHL in the days and weeks to come. That's the word from inside a secret emergency PR focus group, in which a top Republican Party strategist tested pro-ownership messages on a captive audience of hockey fans. One of those fans shared the documents with us,… » 10/15/12 4:05pm 10/15/12 4:05pm