Top political strategist Frank Luntz is the man setting Roger Goodell's message, but he's also working with individual teams, including in Washington, Chicago, and Carolina, to market their star players. Below you'll find LuntzGlobal's notes on three Carolina Panthers players and how best to sell them to fans.
Roger Goodell was talking, but the words weren't his alone. "That speech was all Frank," says an associate of pollster Frank Luntz, lord of the dark arts of political messaging, who frequently works with Goodell and the NFL. "As soon as I heard Goodell's intro, I was laughing."
This became news a few days ago—the Friday evening before the Super Bowl, to be exact. Because of that timing, we can only assume the Redskins didn't want anyone to notice. Don't let them get away with it.
Frank Luntz, the GOP strategist who helped the NHL owners craft their lockout talking points, will focus group the Redskins naming controversy. The NFL says it's not responsible; the Redskins refused comment. [ThinkProgress]
You're going to hear a lot about "shared sacrifice" from the NHL in the days and weeks to come. That's the word from inside a secret emergency PR focus group, in which a top Republican Party strategist tested pro-ownership messages on a captive audience of hockey fans. One of those fans shared the documents with us,…