Peter King Mentioned The Same Sports Apparel Company 33 Times In Less Than A Month (And Then Apologized For It)

During NFL training camp season, Sports Illustrated senior writer Peter King has trundled from site to site on a bus provided by EvoShield, a "Game-Changing Protective Apparel" company. If EvoShield did this in the hope that King would mention EvoShield a few times, he more than delivered: In all, between Twitter and…

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