Tired of dumb sportswriting? Our pal Yago Colás and friends are raising funds for a site that will bring together sports and the academy, in service of addressing serious questions about class, race, gender, and all the rest. Check out their plans, and think about kicking them some money. [The Allrounder] » 5/01/14 3:16pm 5/01/14 3:16pm

Here's The New Shaq Soda We've All Been Waiting For

So Shaquille O'Neal tweeted today that he partnered with AriZona Beverage Company to release a soda line. After countless hours of grunt work and delibration peppered by brief, magical moments of marketing genius, Shaq's new soda will be called Soda Shaq. » 5/28/13 9:00pm 5/28/13 9:00pm