greatmomentsinmarketing - Sports News, Headlines & Highlights

40 Years Ago, Antonio Inoki Maybe Possibly Almost Wrestled Against Idi Amin<em></em>As a mainstream athlete, Antonio Inoki is probably best known for battling Muhammad Ali to a draw in an actual on-the-level fight—albeit one restricted by last-minute rule changes—after The Greatest backed out of plans to lose a traditional entertainment wrestling match. But Antonio Inoki is not a m...

Billy Mays' Death Is A Golden Marketing OpportunityBilly Mays was the ultimate pitchman, so what better way to honor his memory than with a poorly conceived, possibly tasteless press release tangentially related to his infomercial lifestyle? Someone get Tony Mandarich on the phone....

How Did Green Day Become The SportsCenter House Band?SportsCenter doesn't often use popular music as background for their various clip packages, but if you watch as much of the show as I do, you may have noticed that only one band ever seems to make the cut....