Why Audience Research Sometimes Comes In Handy

Continuing our recent habit of saving our favorite stories until the end of the day, a rock band named Machuca was playing a show in Santiago, Chile. As tends to be the case for bands on tour, they gave a shoutout to the local soccer team, in this case, the University of Chile. Turned out to be a bit of a mistake; the… » 2/07/07 5:30pm 2/07/07 5:30pm