On the surface, you'd think that Hooters has to drop Daly. All signs pointed to him getting "overserved" at one of their establishments. But it's not that easy. For one, Hooters knows exactly who John Daly is. He's the every man. That's why they signed him. He's a very risky proposition. That's why despite mistake after mistake they are still with him....Then, there's the authenticity argument. Anyone who reads this blog knows that I have a thing for athlete endorsement fraud—when athletes get paid to endorse one product or service but are caught using the competitor. That part of me that loves that this happened at a Hooters. If the guy is going to have some drinks and perhaps have some wings, he's doing it at the place that sponsors him. It would have been pretty easy for Daly to do this exact same thing at a Buffalo Wild Wings.

Don't you we could all go through life cloaked in authenticity? Even though Hooters hasn't commented yet, plenty of CNBC's readers think keeping Daly on as an endorser of their brand is not at all bad for business. A overwhelming 84% of readers polled said that Hooters shouldn't dump the big hitter. (ED: Corrected. Who's not Nate Silver?)

But if he does get the boot, the world should brace itself for the bender to end all benders.

Will They Drop Daly for Being Drunk? [CNBC]

"The bus driver called 911 because my eyes were open," Daly said. "I said, 'What's going on?' He said, 'We thought you were dead.' Anybody who knows me ... when I'm tired, I sleep with my eyes open. They know it takes awhile to wake me up."

Daly doesn't deny that he had a few drinks that evening, but hates the perception that he was tossed out of Hooters like some portly, drunk washed-up golfer. And he also hates that Hooters is going to take a PR hit because of this incident: "I've never had an incident at Hooters. I hate that their name is brought into it this way. They'll probably have to terminate me because of the negative publicity."

I've contacted Hooters PR to see if they are planning on "terminating" Daly from patronizing any of their locations, but they've yet to respond. If they do permanently ban him, would that be the lowest point in John Daly's life prompting him to finally clean up his act? Your move, Hooters.

Daly says sleep habit led to night in jail, but no arrest and no Hooters ejection [ESPN]

PHOTO: Golf.com