Cleveland Newspaper Rejects Heat Fans' Ad Busting On LeBron

Dan Le Batard, as part of a stunt for his radio show, attempted to purchase a full-page ad in the Cleveland Plain Dealer. (A mockup, via @itsleooo, can be seen below.) It would have been paid for by interested Miamians via Kickstarter, and poked fun at LeBron James for not, as of yet, publicly thanking Miami fans. » 7/30/14 4:00pm 7/30/14 4:00pm

Frank Caliendo Reads LeBron's Letter In Morgan Freeman's Voice

Frank Caliendo went on Mike & Mike today and read LeBron's essay announcing his return to Cleveland in the voice of Morgan Freeman. It's an excellent impression. Just make sure to close the video 24 seconds early so you don't have to hear Greeny and Golic. Like a cold bucket of water, those two. (Update: YouTube… » 7/24/14 9:55am 7/24/14 9:55am

LeBron Sent Cupcakes To His Neighbors After The Media Crush At His House

A user on the NBA subreddit posted the picture above claiming that his parents live on the same street as LeBron in Bath, OH. Apparently LeBron and his family sent a little note and some cupcakes to their neighbors to apologize and thank them for understanding the media circus that went down in their neighborhood in… » 7/22/14 11:53pm 7/22/14 11:53pm

A Reminder: LeBron Is A Freak Genius With A Photographic Memory

ESPN's Brian Windhorst has a new profile on LeBron; it's good, and ostensibly about how LeBron uses his uncommonly good memory to enhance to his more obvious physical talent. It's full of relevant basketball examples and wide-eyed onlookers. It's also front-loaded with some stories that are actually more impressive. » 7/22/14 8:48pm 7/22/14 8:48pm

Who Actually Got The LeBron James Scoop?

LeBron James returning to the Cleveland Cavaliers was something well beyond a huge sports story; it was an immaculately executed public relations coup that added probably hundreds of millions of dollars to the economic impact of the single most valuable player in American sports. And dangling off the end of it is a… » 7/14/14 6:54pm 7/14/14 6:54pm

LeBron's Deal With The Cavs Is For Two Years, $42.1 Million

LeBron James has agreed to a two-year, $42.1 million contract with the Cavaliers with the right to opt-out after next season. According to Brian Windhorst, the deal is structured this way to help both LeBron and the Cavaliers navigate the current salary cap. The plan is for LeBron to re-up with the Cavs in two years… » 7/12/14 8:26pm 7/12/14 8:26pm