LeBron Denies Forgetting Which Team He Plays For Now

When you've worn the same thing 100 times a year for four years (athletes are like cartoon characters), you probably shove all the "who's on my team" decision-making to the reflexive part of your brain. So is it really so inconceivable that for one second, in the heat of the action, LeBron James thought he was still… » 10/16/14 11:31am 10/16/14 11:31am

Important NBA Voices Begin Agitating For A Shorter Season

The book on NBA Commissioner Adam Silver reads that he is an innovator, more open to radical change than expected from somebody whose most salient job responsibility is protecting a multibillion dollar industry. And now that Silver has kicked Donald Sterling to the curb and signed a new media rights deal, he's… » 10/16/14 1:28am 10/16/14 1:28am

NBA Players Are Coming To Get Their Money Back In 2017

The NBA's bonkers new TV deal means there is going to be more money flowing into the league than ever before, and everyone is already thinking about 2017, when the players or owners can opt out of the current CBA and re-negotiate how all that revenue is going to be divided up. Based on comments from a few high-profile… » 10/07/14 3:29pm 10/07/14 3:29pm

Cleveland Newspaper Rejects Heat Fans' Ad Busting On LeBron

Dan Le Batard, as part of a stunt for his radio show, attempted to purchase a full-page ad in the Cleveland Plain Dealer. (A mockup, via @itsleooo, can be seen below.) It would have been paid for by interested Miamians via Kickstarter, and poked fun at LeBron James for not, as of yet, publicly thanking Miami fans. » 7/30/14 4:00pm 7/30/14 4:00pm

Frank Caliendo Reads LeBron's Letter In Morgan Freeman's Voice

Frank Caliendo went on Mike & Mike today and read LeBron's essay announcing his return to Cleveland in the voice of Morgan Freeman. It's an excellent impression. Just make sure to close the video 24 seconds early so you don't have to hear Greeny and Golic. Like a cold bucket of water, those two. (Update: YouTube… » 7/24/14 9:55am 7/24/14 9:55am

LeBron Sent Cupcakes To His Neighbors After The Media Crush At His House

A user on the NBA subreddit posted the picture above claiming that his parents live on the same street as LeBron in Bath, OH. Apparently LeBron and his family sent a little note and some cupcakes to their neighbors to apologize and thank them for understanding the media circus that went down in their neighborhood in… » 7/22/14 11:53pm 7/22/14 11:53pm

A Reminder: LeBron Is A Freak Genius With A Photographic Memory

ESPN's Brian Windhorst has a new profile on LeBron; it's good, and ostensibly about how LeBron uses his uncommonly good memory to enhance to his more obvious physical talent. It's full of relevant basketball examples and wide-eyed onlookers. It's also front-loaded with some stories that are actually more impressive. » 7/22/14 8:48pm 7/22/14 8:48pm

Who Actually Got The LeBron James Scoop?

LeBron James returning to the Cleveland Cavaliers was something well beyond a huge sports story; it was an immaculately executed public relations coup that added probably hundreds of millions of dollars to the economic impact of the single most valuable player in American sports. And dangling off the end of it is a… » 7/14/14 6:54pm 7/14/14 6:54pm