Even Mack Brown Hates The Longhorn Network

Fourteen months in, how's the Longhorn Network doing? The University of Texas's 20-year, $300 million partnership with ESPN nearly destroyed the Big 12 before it even launched, and while it is helping UT make up for state-funding shortfalls in academic departments, it still has a rather sizable distribution problem:… » 10/22/12 6:40pm 10/22/12 6:40pm

The Longhorn Network Launched Two Months Ago, And Still Nobody Can…

It was two months ago today that we ran a sky-is-falling story on ESPN's Longhorn Network going live without having lined up cable companies to actually broadcast the channel. We thought that was just last-minute posturing and ESPN's muscle would get the deals done before long. But here we are, halfway through the… » 10/26/11 12:25pm 10/26/11 12:25pm

ESPN Will Put Unranked Texas In The Top 25, Now That They Own The…

If you consume an ESPN product, be it online or broadcast or magazine, we hope you are prepared to hear about Texas at least as often as the teams that actually matter, no matter how many games they lose. This is what happens when they invest $300 million in a team-specific network. » 9/01/11 11:05am 9/01/11 11:05am