<![CDATA[Deadspin: mark shapiro]]> http://tags.deadspin.com/assets/base/img/thumbs140x140/deadspin.com.png <![CDATA[Deadspin: mark shapiro]]> http://deadspin.com/tag/markshapiro http://deadspin.com/tag/markshapiro <![CDATA[That Six Flags Venture Hasn't Worked Out Too Well For Danny Snyder And Mark Shapiro]]> When Redskins owner Daniel Snyder bought the Six Flags franchise back in 2005, he said he trusted former ESPN executive vice president of programming Mark Shapiro to help turn the amusement park franchise into the next Disneyland. It, uh, hasn't quite worked out that way.

Six Flags, under Shapiro's leadership, has absolutely tanked. One might call it the "Teammates" of amusement park franchises.

Two years ago, when Snyder began building his stake in the company, it traded near $12 a share. In mid-November, after the company missed Wall Street expectations, the stock dropped to $1.91 and has mostly stayed there.

Securities lawyers say that a share price that low creates a perilous situation for Snyder. MarketWatch, among other business media, speculated that the company is "distressed" and listed it among those that may have to file for bankruptcy in 2008.

One suspects those at ESPN who remember the Shapiro regime are shedding few tears.

Snyder's Six Flags Sinking Fast [Washingtonian]

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<![CDATA[Mark Shapiro's Reign Of Destruction Officially Over]]> It's a sad anniversary tomorrow, totally; January 17 marks the one-year anniversary of the cancellation of "ESPN Hollywood." The show lasted almost six months, and hoo, what a six months they were!

We bring this up to, well, to dance a bit on the grave of former ESPN head dog Mark Shapiro. Last year, with much fanfare — and a famously delirious media conference call featuring Josh Elliot, Thea Andrews and Stephen A. Smith — Shapiro launched three shows: "ESPN Hollywood," "Quite Frankly With Stephen A. Smith" and "Classic Now." With last week's announcement that all original programming would be booted from ESPN Classic, all vestiges of the Shapiro regime are officially deleted from the Bristol hard drive. Which is a shame, because we really thought "Teammates" had long-term growth potential.

Shapiro, who now plays Bugs Bunny for Daniel Snyder at "Six Flags," was not well-liked by his co-workers, and it's hard to imagine anyone who doesn't enjoy life with John Skipper and Norby! considerably more. Amazing, though: He had such a touch for programming.

Yet "Cold Pizza," somehow, still soldiers on.

ESPN Hollywood Bites The Dust [Deadspin]

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<![CDATA[Bringing ESPN Tricks To The Amusement Park World]]> danynysnyder.jpgFormer ESPN exec Mark Shapiro, the man responsible for Stephen A. Smith, Skip Bayless, "Teammates," so on — left the network on October 1 to join Redskins owner Daniel Snyder in the running of the Six Flags amusement park franchise, as CEO. The reviews on his performance so far have been been mixed at best, but now he's trying to turn it around with a gimmick from his television past.

For the month of October, if you want to cut in line for a ride at Six Flags Great American in Gurnee, Illinois, all you have to do is eat a live cockroach. You have to gulp down the three-inch horned cockroach, live, and then you and three others will be able to hop to the front. It's really that simple.

Mock if you will, but there's no way "Quite Frankly" wouldn't be more entertaining if Stephen A. had to scarf down live bugs at the end of every episode.

Eat A Cockroach, Go To The Front Of The Line [Associated Press]

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<![CDATA[Internal Shakeups At ESPN's Original Entertainment]]> norbynorby.jpgWe hear serious rumblings of some big changes in ESPN's Original Entertainment. We hear that current executive producer Mike Antinoro is leaving the network for destinations yet unannounced (off to play with Bugs Bunny and Dan Snyder with his old buddy Mark Shapiro?), and that Executive Vice President, Studio and Remote Production Norby Williamson (funny thing: real first name is Antawn. OK, not really) is slowly taking power of shows like "Cold Pizza," "Pardon The Interruption" and all other non-movie EOE programming.

We also hear people from the non-Bristol camp at ESPN are concerned that the power grab is now official, and everything is becoming even more and more Bristol-ed. Stay tuned.

Naw, whom are we kidding? Nobody's actually watching.

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<![CDATA[ESPN Proceeding With World Domination Plans]]> Big huge story in Business Week this week looking at the challenges facing ESPN Networks and ABC Sports president George Bodenheimer as the network looks for more opportunities to grow. (Because that's what ESPN needs: To be bigger.) The story is a fascinating look at a company — and a leader — that tries to put a jocular public face while still desiring to dominate everything it sees.

Some fun notes from the story:

&#8226; The high-profile cellphone deal ESPN signed with Sprint/Nextel has some people nervous. ""You have to ask yourself how much growth will be left if they keep spending like this," says one analyst.
&#8226; Most people don't think The Outdoor Life Network won't be a legitimate challenger until it gets the NFL. Yeah, Paul Tagliabue's gonna be all over that one.
&#8226; ESPN revenues this year could hit $5 billion. And that's just from sales of Simmons' book.
&#8226; Before deciding to work with Daniel Snyder, former content head Mark Shapiro had received feelers to head NBC News, which is terrifying; not that we wouldn't like to see Matt Lauer and Katie Couric on "Teammates," mind you.

Favorite quote:

On any given day at the main ESPN campus in Bristol, Conn., now encompassing 100 acres dotted with dozens of satellite dishes, you might find former All-Star second baseman and Baseball Tonight host Harold Reynolds waiting in line for brick-oven pizza in the fancy staff cafe, or SportsCenter anchor Stuart Scott looking for someone to spot him on the bench press in the state-of-the-art gym.

There's precious little detail on Shapiro's "replacement," John Skipper, whom, try as we might, we've yet to find anyone to say anything bad about. "One of the smartest, most competent guys I've ever worked with," one ESPNer tells us. Well, jeez, that's no fun.

In The Zone [Business Week]

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<![CDATA[Woody Paige Bites The Hand That Fed Him]]> After pointing out last week that "Cold Pizza"'s Woody Paige had been reduced to eating dog food live on camera, we've heard some more news about everybody's favorite "columnist."

We hear whispers that Paige — a longtime favorite of now-departed ESPN head honcho Mark Schapiro, the man credited with keeping Paige on the show — chose to skip the huge, 300-person going-away shindig for Shapiro last Thursday. We hear he purposely decided to bypass the party because he was not going to be allowed to bring his girlfriend.

We think it's because the hors d'oeuvres weren't Alpo brand.

Yeah, Red Smith Totally Used To Eat Weird Crap [Deadspin]

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<![CDATA[The Legacy Of Shapiro]]> We've looked at what departing ESPN big momma Mark Shapiro did right during his reign atop the network and at what he did wrong. The real question is what the network will do now that the man responsible for its radical facelift over the last few years has gone. There will be no real "replacement" for Shapiro; the network is said to be spreading his job among several top executives, considered the only possible short-term solution. ESPN continues to post positive growth quarters, after all, even if many think its dominance of online is slipping.

But what of ESPN's culture? Will the programming continue to skew toward VH-1's? Will there be more "reality" shows — a strange notion for a television station based around live events with no predetermined outcome — like the upcoming Bob Knight walk-on show be the new linchpin? Will the building-up of ESPN2-exclusive programming continue? Will someone please do something about Mario Lopez?

The future of those known to have Shapiro-favored status is also in question, including Skip Bayless, Stuart Scott and, most notoriously, Stephen A. Smith. How long can money be spent on a show with lower ratings than informercials? ESPN will remain the major force on the sports landscape, thanks in very large part to Shapiro's leadership, but there's still a mindset that, in leaving to work for Daniel Snyder (of all people), Shapiro is bolting just in time. After all, the only way to go, at this point, is down.

The Doc Is Not In [NY Post] (second item)

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<![CDATA[Mark Shapiro's Many Missteps]]> shapiromug.jpgAs we continue to glance backward at ESPN alpha dog Mark Shapiro's tenure, we take a look back at some of the more serious missteps during his reign.

MISSES

&#8226; "Quite Frankly With Stephen A. Smith". Whatever your thoughts on Stephen A. — though we suspect we know which direction most of you lean — this whole enterprise has been an unmitigated disaster. Launched with unprecedented fanfare (they were running ads for this on Salon), the show is a ratings black hole, Smith clearly struggles with sports that aren't the NBA and the show's awkward transitions are proof he desperately needs a Greg Anthony-type to play off. Scariest part about this: He has a four-year contract for the show, an albatross if there ever were one.
&#8226; Everything PTI Hath Wrought. Once the formula was established by Kornheiser and Wilbon, Shapiro and company proceeded to run it into the ground, turning every bit of "original programming" into something from VH-1's "Best Week Ever." The worst is "Around the Horn," which encourages former journalists to make idiots out of themselves. More on this in a bit.
&#8226; "ESPN Hollywood" and "Teammates." The former is the television equivalent of Page 3, and it's pretty clear how that has turned out. "Teammates" more often looks like it belongs on Logo than on ESPN.
&#8226; All The Futzing With "Baseball Tonight." Once, "Baseball Tonight" was the end-all-be-all for baseball fans, a place where Peter Gammons, Jayson Stark and Harold Reynolds broke down the games' details with wit and precision. Now John Kruk and Larry Bowa compare wads of chewing tobacco.
&#8226; Skip Bayless. We suspect even Skip is confused by Shapiro's dogged loyalty.
&#8226; The General Degrading Of The Profession Of Sports Journalism. Writers whose work readers and fans had admired for years were put on television and instructed to act like chimps. Credits were given for confrontation and volume of one's voice rather than reporting skills or even grasp of the issues. To stay on the air and earn their nice TV paychecks, longtime sportswriters were forced to keep upping the ante just to make sure the golden goose stayed alive. The logical outcome of this was realized yesterday on "Cold Pizza" — another Shapiro misstep — when Woody Paige ate dogfood live on the air.

(Later: The close of our series, a look at the future without Shapiro.)

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<![CDATA[Saying Goodbye To ESPN's Mark Shapiro]]> markshapiroatdesk.jpgAfter a reign that changed the culture of the world's largest sports entertainment network, ESPN executive vice president Mark Shapiro has now left the network to work for Redskins owner Daniel Snyder with his new venture with Six Flags. Ignoring all "Quite Frankly With Yosemite Same" jokes for a moment, we're going to be taking a look today at Shapiro's tenure atop the network, what his success were, what his failures were and what ESPN (and the people left behind) might look like in his absence.

First, a look at his HITS:

&#8226; "Pardon The Interruption." You can hate this show for what it spawned — and we'll get into that a little later today — but the combination of Kornheiser and Wilbon continues to enlighten and amuse. Imagine if it had been Kornheiser and Mike Lupica, as it has been rumored was the original combination. (We've often wondered if Lupica, once the golden boy of those middle-aged sportswriters, looks around at the TV success of Kornheiser, Albom, Feinstein, et al, and dreams of stabbing them in their sleep.)
&#8226; "Monday Night Football" on ESPN. We're all terrified of Joe Theismann as the NFL's flagship analyst, and on the whole it will be strange that you'll have to pay for cable to watch MNF. But it was an aggressive move that ensures the network will remain at the forefront of televised sports for years to come.
&#8226; "Playmakers" and "3". The other original movies and shows were clunkers, but despite the NFL's protests, "Playmakers" scored big ratings, and pretty much everyone we know back in Southern Illinois owns "3" on DVD.
&#8226; Dropping the NHL. The extended labor woes for the league lowered the value of any possible deal to the point that an obscure cable network specializing in fishing shows and "Survivor" reruns was able to scoop him the remnants. You could make an argument that the Outdoor Life Network could use the NHL to build a challenge to ESPN's supremacy ... but we're not even sure NHL commish Gary Bettman could say that with a straight face.

Have any thoughts on Shapiro's hits or misses of your own? Let us know at tips@deadspin.com.

The Doc Is Not In [NY Post] (second item)

(Later today: The Misses)

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<![CDATA[Yeah, Red Smith Totally Used To Eat Weird Crap]]> OK, so we were just watching the rerun of this morning's episode of ESPN2's "Cold Pizza" — we can only watch the same "SportsCenter" so many times before our soul starts to collapse into powder — and we saw Hometown Columnist Woody Paige eat a whole canister of dog food.

Putting aside the obvious "Fear Factor" comparisons — we're not sure how well "Cold Pizza" comes across in that matchup, though, for the record — we're still trying to figure out how the segment was even imagined. They were saying something about the San Diego Padres, and how they were either dog food or bologna, and it wasn't making any sense, and then, out of nowhere, Woody Paige started eating dog food. We didn't imagine this, did we?

You can't find this kind of analysis on the Outdoor Life Network, that's for damned sure. Hey, when's ESPN head honcho Mark Shapiro leaving again? Saturday? Thank God.

"Cold Pizza" [Official Site]
Hometown Columnist Woody Paige [Deadspin]

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<![CDATA[Alberts Crosses Almighty ESPN, Pays Price]]> trevalberts.jpgHell hath no fury like a college football analyst scorned, apparently. ESPN college football analyst Trev Alberts was canned yesterday after refusing to come into work on Sunday, which, on Labor Day Weekend, is kind of a key day for college football analysts to work. Apparently Alberts was frustrated by all the publicity given to Chris Fowler, Kirk Herbstreit and Lee Corso, said he wanted a bigger role and, when refused, took his makeup and teleprompter and went home. Or stayed home. Or whatever.

ESPN head-honcho-in-impending-exile Mark Shapiro decreed:

"He phoned and said that he wasn't going to show up," Mark Shapiro, ESPN's Vice President of Programming and Production, told SI.com on Tuesday night, "and when he didn't, he was in breach of his contract and we terminated him."

You think that's cold? Wait until Shapiro, in his new job as head of Six Flags, gets a hold of Yosemite Sam.

Alberts Fired By ESPN [Fanblogs]

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<![CDATA[Shapiro's Depature Makes S.A.S. Sweat]]> steviesmith.jpgSince the ratings for "Quite Frankly With Stephen A. Smith" — currently lighting it up with a 0.1 rating — have been so bad, and now that head overlord Mark Shapiro is leaving, people are wondering if Smith's show is still safe without Shapiro's protective cover. We're still confused about how Smith got the show in the first place, but at this point, we don't want it cancelled: We're just a couple weeks from "The Magic Hour" country now, and that's something we all should witness.

Bristol Breakup [NY Daily News]
Smith's Ratings Poor [NC Times]

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<![CDATA[Shapiro Finally Sets ESPN And Viewers Free]]> It's official: ESPN overlord Mark Shapiro is leaving the network to run Redskins midget Daniel Snyder's bid to take over the Six Flags franchise. (His last day is October 1. Rest assured, you'll be hearing from him — and us — a ton.)

But we have to ask again: What kind of gimmicks will Shapiro bring to Six Flags (and, by extension, the Looney Tunes franchise)? Our guesses:

Daffy Duck and Bugs Bunny on Teammates?
Wile E. Coyote's "ticketing-time-bomb life."
"First and 10 With Elmer Fudd and Foghorn Leghorn."
"Quite Frankly With Yosemite Sam."

Shapiro To Leave ESPN October 1 [MediaWeek]

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<![CDATA[All Told, Mark Shapiro Would Just Rather You Die]]> markshaprio.jpg
Speaking of ESPN head overlord Mark Shapiro, he had a pretty money quote to SI.com this week. Talking to "media critic" Richard Deitsch, Shapiro explained why the network might have been interested in a Mike Tyson reality show a couple of years ago, but isn't anymore.

"It's unfortunate that our viewers would find a reality series on an explosive figure like Mike Tyson uncompelling," Shapiro says. "[But] a life of caring for underprivileged people, as [Tyson] says he's going to do, just isn't as riveting as the ticketing-time-bomb life."

And we wonder why Tyson keeps doing crazy things. It's the only way people like Shapiro will pay him.

Is Allen Iverson Next Reality TV Star? [SI.com]

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<![CDATA[Fun With ESPN's Ombudsman]]> We repeat: We find it hysterical that ESPN has hired an ombudsman — former Washington Post editor George Solomon — to tell it when it's operating outside the boundaries of journalistic ethics. We mean, it's ESPN: Duh. Anyway, Solomon does his monthly tilting at windmills this morning, and as always, you imagine ESPN head honcho Mark Shapiro nodding in mock agreement and then going out and doing the exact opposite of what Solomon suggests.

The hot topic this week is "Quite Frankly With Stephen A. Smith," which Solomon suggests was overhyped. Money quote: "I saw more attitude from Smith than opinion." Really.

Can Smith's Show Live Up To The Hype? [ESPN]

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