marketing Page index.xml - Sports News, Headlines & Highlights
Decoldest Crawford’s first NIL commercial is wonderful
I know these days there are many people who start watching games a half hour late so they can fast forward past all the commercials, or spend their football Sundays watching seven hours of commercial-free football with Scott Hanson....
Ohio State just became even more insufferable
The Ohio State University, after a three-year legal battle, has officially registered a trademark for “THE.” Yeah, you wouldn’t think you could do that for t*e most common words in t*e English language, right? Marc Jacobs was also attempting to trademark “THE,” and t*e U.S. Patent and Trademark Offi...
Somehow the 'BuT-tHe-AmATeUR-MoDeL!' NCAA survived the beginning of NIL
We’re approaching the four-month mark since the NCAA officially approved name, image, and likeness rights for student-athletes and, somehow, the apocalypse has not come, the collegiate model has not collapsed, and Dabo Swinney is still coaching (to some extent, at least). As athletes, schools, spons...
What we know about Bishop Sycamore, the fake football team on ESPN
ESPN got catfished by a fake high school in Ohio. That sounds like the plot to an Adam Sandler movie, but it happened in real life. On Sunday, ESPN aired a Canton, Ohio, matchup between IMG Academy, one of the nation’s top high school football programs, and Bishop Sycamore. It was a seemingly normal...
40 Years Ago, Antonio Inoki Maybe Possibly Almost Wrestled Against Idi Amin<em></em>
As a mainstream athlete, Antonio Inoki is probably best known for battling Muhammad Ali to a draw in an actual on-the-level fight—albeit one restricted by last-minute rule changes—after The Greatest backed out of plans to lose a traditional entertainment wrestling match. But Antonio Inoki is not a m...
The NRA Got Mad About Coolers And Now People Are Shooting Coolers<em></em>
If you’ve spent any time in an REI or around outdoor enthusiasts of a certain economic stratum in the past several years, you have almost certainly encountered a YETI Coolers product. Their coolers are blocky, unconscionably heavy boxes that prevent ice from coming anywhere near melting, and they co...
Even Disney Jr. Can't Escape The College Football Playoff Cross-Branding
We noted last night that ESPN corporate parent Disney shoved a bunch of hilariously bad references to the college football playoff games on New Year’s Eve into yesterday’s episode of General Hospital. Commenter JortReform noted that even Disney Jr. had been running tie-in promos, and we caught one o...
Pacers Unveil Corny <i>Hoosiers-</i>Inspired Alternate Jerseys
In what will probably go down as the most effective marketing ploy directed solely at white people since the invention of gourmet mayonnaise, the Indiana Pacers have announced that the team will wear Hickory High jerseys—the very same worn by the fictional high school basketball team in the movie Ho...
Here's Darren Rovell Munching On Kale
The Popeye of #brandawareness did a segment for ABC's Nightline on the "economy of kale" last night. Part of it included that bit up there of a munching, bovine Rovell. After he swallowed the hot new vegetable on the streets, Rovell wondered: "It doesn't taste the greatest, the texture isn't the gre...
The Dumb Redskins Made A Dumb Trailer For The Upcoming Season
If the fact that this video is rated "BG" (burgundy and gold) for "Team, Effort, Tradition" doesn't make you gag and immediately turn your computer off, then get ready to enjoy some some terrible marketing content courtesy of the Washington Redskins....
Can Dirtbags, Pretty Ladies, And Twitter Save Horse Racing?
If you're like the average American, your experience of major horse races centers on one: the Kentucky Derby. Perhaps you know a bit more about the sport and follow the Preakness and the Belmont as well, putting a bit of money down in the same spirit in which you'd pick a bracket and talking up Trip...
I Watched The Marathon Bombing From Above. These Are My Photos.
On Marathon Monday, April 15, 2013, a bomb went off in my face. I was leaning out of the window below, taking pictures, when the attack began. I took this photo immediately after the second blast, and I don’t know why....
Amar'e Stoudemire Generously Donated 1,000 Grim Reminders Of Human Fragility To Louisville
Amar'e Stoudemire, himself synonymous with scratched retinas, torn-up knees and uninsurable contracts, was emotionally blackmailed this week by a pushy contractor working for the University of Louisville's marketing department, and subsequently donated $2,500 to that department so it could invest in...
All The Angry Emails Sent To UCLA By Fans Who Hated The Ugly New Zubaz-Style Uniforms
Three weeks ago, Adidas rolled out special basketball uniforms for Cincinnati, Kansas, Baylor, UCLA, Louisville, and Notre Dame, to be worn in the teams’ conference tournaments. Each uniform featured Zubaz-like camo shorts, camo shoes, and three of the uniforms—UCLA, Louisville and Baylor—came with ...
The Yankees Are So Evil They Sued For The Exclusive Right To Call Themselves Evil
Evil Enterprises Inc., owners of a website with the URL baseballsevilempire.com which currently will not load due to a malware warning—probably Yankee tampering—recently filed a trademark claim for the term "Baseballs Evil Empire," which was sniffed out and promptly disputed by the lawyers employed ...
Lance Armstrong's Last, Sad Ride Will Be For Michelob Ultra
Lance Armstrong probably doesn't feel like a grand prize this week. But he is....
A Full List Of The Brave, Brave Companies That Dropped Lance Armstrong Only After Nike Did
Here are the companies that, in the last 10 hours or so, have announced they will end, not renew, or otherwise quietly distance themselves from their endorsement deals with Lance Armstrong....
This Is What Lance Armstrong's Fall From Grace Sounds Like To Consumers
Things are bad for Lance Armstrong these days. Marketing wizards have been trying to find out just how bad and the answer is "extremely."...
This Eagles/Angry Birds Thing Is Weird
It must have been written into the Eagles' contract with the Angry Birds video game empire that cartoon Andy Reid cannot be fat. Instead the Eagles coach is impossibly muscular at a press conference introducing the newest members of the team: Red Bird, Yellow Bird, and, I don't know, the other bir...
Kegasus, The Beer-Loving Mascot Of The Beer-Loving Preakness, Is Actually A Sober Phony
What's the saying? If you'll keg stand for something, you'll fall for anything? Promoters of the Preakness Stakes must believe it. Turns out that Kegasus, spokesbeast for the Preakness and the best mascot in all of sports, is a sham....