Ad On ESPN Homepage: Nothing Says Mother's Day Like The Gift Of Mel…

I think the jeweler who bought the ad is going for the compatibility of trying to select a Mother's Day gift at the same time your favorite NFL team is trying to select the right draft pick. Synergy! But, really, Mel Kiper's hair as your pitch-hair? And let's be honest about using the draft as your tie-in: Mother's… » 4/27/12 10:35am 4/27/12 10:35am