Nike is steamed that 800-meter star Boris Berian has had the temerity to both reject their contract offer and continue to run very well, all the while wearing New Balance gear. In fact, they’re so riled up over losing Berian—who only two years ago was flipping burgers—they’ve filed for a federal court order to stop…
Last night at the Hoka One One Classic,800-meter runner Boris Berian tweeted that he was being sued by Nike:
A reader sends us this photo of a man with New Balance shoes, New Balance socks, and, oh yeah, a goddamn New Balance tattoo. Rovell would be proud of this brand loyalty.