Nike Is Making The Norway Women's Soccer Team Play In "Unisex" Jerseys

The Norway women’s national soccer team is historically one of the best in the sport. Along with the USWNT, Norway are the only ones to have won both Olympic gold and the World Cup. It makes sense, then, that Nike would want to be the official jersey sponsor for a team with such pedigree. What doesn’t make sense is… » 4/21/15 11:52am 4/21/15 11:52am

Tennessee Responds To Your Nike FOIAs And The Answer Is Super Shady 

Wednesday, I asked those of you in Tennessee to submit a public records request on behalf of Deadspin because ours had been denied due to a chilling and arbitrary law limiting records requests to Tennessee residents only. I wanted copies of Tennessee's communication with Nike, because the university's controversial… » 3/13/15 11:25am 3/13/15 11:25am

Tennessee Won't Give Us Nike's Emails; Maybe They'll Give Them To You

The University of Tennessee recently decided to do away with calling nearly all its women's sports teams Lady Vols, a move that came at about the same time the university announced switching from Adidas to Nike for athletic apparel. Now, they are all Volunteers who will use the Power T logo—except for the women's… » 3/11/15 7:04pm 3/11/15 7:04pm

Ex-Nike Runner Metes Out Public Relations Advice

Former Nike-sponsored runner Kara Goucher suggested in a tweet that Nike's We Run Dirty campaign for trail running gear was ill-advised, given the recent doping dramas involving, among others, top-tier Kenyan Rita Jeptoo and Russian Liliya Shobukhova. Both women are—or were, at the time they failed drug tests—in… » 12/08/14 9:31am 12/08/14 9:31am

Female Runner Who Uses Nike+ to Draw Dicks Is an American Hero

Most runners I know who are not also liars acknowledge that running sucks much (okay, most) of the time. Usually, I deal with how much I hate it by complaining about it to people who really, truly do not care. But one San Francisco woman has channeled that love-hate relationship into something beautiful: using the… » 8/05/14 4:00pm 8/05/14 4:00pm

Just Undo It: The LeBron James Profile That Nike Killed

This profile of LeBron James was reported and written in 2011 for Port, a new London-based men's magazine, under odd circumstances: Nike paid for the writer's travel expenses and a portion of his fee. The story that came out of the trip was not what Nike had expected—a rep was apparently "furious"—and the… » 7/10/14 2:42pm 7/10/14 2:42pm

When A Famed Nike Coach Tried To Steal A Race, A Track Protest Was Born

The scene was unprecedented: seven runners walking off the track hand in hand, in quiet protest against their own governing body. The women had just run the 1,500-meter race at the U.S. indoor national championships on Feb. 23 in Albuquerque. The day before, the winner of the 3,000-meter race, Gabe Grunewald, had been… » 3/07/14 12:48pm 3/07/14 12:48pm