When it comes to having a corner on the market, nothing really compares to Nike. Use the code KICKS20 to score an extra 20% off already reduced men’s and women’s clearance items and hop on that sportswear bandwagon.
“Nike ego takes over,” 1500-meter runner Will Leer told me. “They never let something happen on your terms. They want to solidify the power structure—they have all the power, the athlete has none.”
UPDATE: Late on June 23, Nike dropped their breach of contract suit against Boris Berian, not because they were wrong or because the bad PR had reached toxic levels, but as a consideration of the stress the suit was causing Berian. Or Boris, as the congenial Nike spokesperson likes to call him.
Nike is steamed that 800-meter star Boris Berian has had the temerity to both reject their contract offer and continue to run very well, all the while wearing New Balance gear. In fact, they’re so riled up over losing Berian—who only two years ago was flipping burgers—they’ve filed for a federal court order to stop…
How do you cultivate a “cool” brand when nobody cares about your product? As sneaker brands try to elbow their way into a market dominated by Nike, some suspect the answer is to get people to resell your shoes, even though that doesn’t directly earn the shoe-makers a single cent. You see, this lucrative industry…
Last night at the Hoka One One Classic, 800-meter runner Boris Berian tweeted that he was being sued by Nike:
This evening, reader Grant was looking for running shoes on Zappos when he stumbled upon what appeared to be a dong on the sole of some Nikes. He sent us a tip, and he sparked a brief debate in the Deadspin newsroom. Friends, this appears to be a dick. Let’s assess.
The most interesting part of this story on how Under Armour landed Steph Curry might be how Nike lost him. In their pitch meeting, one Nike exec mispronounced his name, then showed him a Powerpoint from which they had forgotten to remove Kevin Durant’s name.
Forty-eight hours of the most idiotic, baldface lies and studiously overlooked corruption spread around amongst smirking, backslapping insiders in a posh setting—the IAAF calls that Thursday and Friday.
Kenyan runners have dominated men’s and women’s distance running for decades now, and they own 18 world records, from the middle distances to the marathon. Nike has an exclusive sponsorship agreement with the Kenyan athletics federation (Athletics Kenya), wherein they pay a boatload of money for Kenyan athletes to…
Quality shoes, those Nikes. Kansas State was actually leading top-ranked Oklahoma until Wildcats forward D.J. Johnson had his shoe disintegrate in the middle of a play. It’s still close in the second half, but the Sooners hold a four-point lead.
When I was a kid and lived on West 72nd Street in Manhattan, I wanted a pair of the original Air Jordans—the red and black ones that the NBA had banned for being too flashy or some shit. There was a mom-and-pop sneaker shop on the Upper West Side that showed them off in their windows, and I’d salivate at the sight of…
Nike introduced some stupid new uniforms for tonight’s Bills-Jets game, and the color-on-color combination is especially bad for people with colorblindness, who are taking to Twitter to let the NFL know their displeasure.
On Wednesday, website LetsRun.com published a University of Oregon Police Department report of an incident on June 25 in a field just west of Hayward Field. It was around 7 p.m., toward the end of the first day of the USA Track and Field national championships, and coach Danny Mackey was sitting with one on his…
Two-time 800-meter Olympian Nick Symmonds qualified for the 2015 World Championships team by winning the U.S. Championship in June, but he’s off the team. Symmonds refused to sign the USA Track & Field contract requiring Team USA members to wear only Nike-branded gear at all “official” (and the quotation marks are…
Several months after Tennessee suddenly announced it was almost completely doing away with the Lady Vols nickname, an email released by the university gives some insight into why many alumni had no idea it was even being considered. It’s because Nike’s advice to Tennessee was to shut up.
The Norway women’s national soccer team is historically one of the best in the sport. Along with the USWNT, Norway are the only ones to have won both Olympic gold and the World Cup. It makes sense, then, that Nike would want to be the official jersey sponsor for a team with such pedigree. What doesn’t make sense is…
Wednesday, I asked those of you in Tennessee to submit a public records request on behalf of Deadspin because ours had been denied due to a chilling and arbitrary law limiting records requests to Tennessee residents only. I wanted copies of Tennessee's communication with Nike, because the university's controversial…
The University of Tennessee recently decided to do away with calling nearly all its women's sports teams Lady Vols, a move that came at about the same time the university announced switching from Adidas to Nike for athletic apparel. Now, they are all Volunteers who will use the Power T logo—except for the women's…
This photo was tweeted out by Nike, and then re-tweeted (without context) by ESPN's Don Van Natta Jr. It's not real.
