Tennessee Responds To Your Nike FOIAs And The Answer Is Super Shady 

Wednesday, I asked those of you in Tennessee to submit a public records request on behalf of Deadspin because ours had been denied due to a chilling and arbitrary law limiting records requests to Tennessee residents only. I wanted copies of Tennessee's communication with Nike, because the university's controversial… » 3/13/15 11:25am 3/13/15 11:25am

Tennessee Won't Give Us Nike's Emails; Maybe They'll Give Them To You

The University of Tennessee recently decided to do away with calling nearly all its women's sports teams Lady Vols, a move that came at about the same time the university announced switching from Adidas to Nike for athletic apparel. Now, they are all Volunteers who will use the Power T logo—except for the women's… » 3/11/15 7:04pm 3/11/15 7:04pm

Ex-Nike Runner Metes Out Public Relations Advice

Former Nike-sponsored runner Kara Goucher suggested in a tweet that Nike's We Run Dirty campaign for trail running gear was ill-advised, given the recent doping dramas involving, among others, top-tier Kenyan Rita Jeptoo and Russian Liliya Shobukhova. Both women are—or were, at the time they failed drug tests—in… » 12/08/14 2:52pm 12/08/14 2:52pm

Female Runner Who Uses Nike+ to Draw Dicks Is an American Hero

Most runners I know who are not also liars acknowledge that running sucks much (okay, most) of the time. Usually, I deal with how much I hate it by complaining about it to people who really, truly do not care. But one San Francisco woman has channeled that love-hate relationship into something beautiful: using the… » 8/05/14 4:49pm 8/05/14 4:49pm

Just Undo It: The LeBron James Profile That Nike Killed

This profile of LeBron James was reported and written in 2011 for Port, a new London-based men's magazine, under odd circumstances: Nike paid for the writer's travel expenses and a portion of his fee. The story that came out of the trip was not what Nike had expected—a rep was apparently "furious"—and the… » 7/10/14 2:42pm 7/10/14 2:42pm

When A Famed Nike Coach Tried To Steal A Race, A Track Protest Was Born

The scene was unprecedented: seven runners walking off the track hand in hand, in quiet protest against their own governing body. The women had just run the 1,500-meter race at the U.S. indoor national championships on Feb. 23 in Albuquerque. The day before, the winner of the 3,000-meter race, Gabe Grunewald, had been… » 3/07/14 12:48pm 3/07/14 12:48pm