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lebron james
Swoosh Denies LBJ Dunk Cover-Up, Unconvincingly
The flash, apparently official: Nike is now making the implausible case that the two hapless videographers at the LeBron James Skills Academy had flouted a longstanding, super-inviolate "no videotaping" commandment and therefore had to be frisked. More » -
lebron james
The Dunk Was "As Good As It Could've Been Hyped Up To Be"
Ryan Miller, the would-be Zapruder whose video of LeBron getting Tom Chambered was commandeered by a Nike goon, has offered a few more details about the incident. Namely: The dunk was awesome, and Bron-Bron was kind of a prick.
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lance armstrong
The Critic-Proofing Of Lance Armstrong
The ad you see here is the new Lance Armstrong spot for Nike, which would be merely standard-issue, inspiromatic marketing schlock if it didn't come so creepily close to suggesting that to criticize Lance now is to somehow enable cancer. More » -
lebron james
LeBron Gets Dunked On; None Of Us Are Witnesses
Word out of the LeBron James Skills Academy is that Xavier's Jordan Crawford turned the camp's host into his own personal Fred Weis, the sort of moment for which God created YouTube. Then along came Nike to confiscate the evidence. More » -
lawsuits
Sportswear Company Outplays Nike, Loses Anyway
It's a classic underdog tale—an upstart company devises a brilliant product plan, employs pluck and good fortune to make their dream a reality, and takes on the big boys....and then is summarily crushed by a large, multinational corporation. More » -
nba
Reebok Gives Shoe Contracts First, Asks Questions Later
Reebok belatedly discovers that they gave a shoe contract to a white guy with an "Air Jordan" tattoo on his leg. To be fair, it was Marcin Gortat, and no one wanted to look that closely. [Skeets] -
kicks
Bring Out The Animal In You
Nike makes limited edition Teen Wolf shoe ... sweet. But didn't he actually wear Adidas? [The Slanch Report] -
DUAN!
Nike And LeBron To Cover All Of Cleveland In A Fine White Powder
I have seen some questionable game day promotions in my time, but the one that Cleveland has cooked up for their big Christmas game against Washington may just take the cake. More » -
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nike
LeBron's New Shoes Are Apparently an Aphrodisiac
So, Nike has released the latest ad for LeBron James's line of shoes, and it features Nicole Scherzinger from the Pussy Cat Dolls. If you're the kind of person who has always longed for a hoops-based soft core porn movie, today's your lucky day, partner. More » -
nike
Nike's Still Trying To Figure Out How Best To Infiltrate The Womanly Athlete
The Overlords of The Swoosh otherwise known as Nike are rolling out a new slogan geared toward European women called "Here I Am" and it's got our buddy Moe over at Gawker all frothy and ready to break stuff. (Doesn't take much. The gal's feisty.) More » -
duan
Why Does That Chinese Tattoo Look Like a Bar Code?
We don't want to throw a cold bucket of confetti on the proceedings late tonight, but could it be that all of the perceived new focus by USA Basketball and its players on preparation and presenting a warm face to the public has an awful lot to do with the 1.3 billion consumers the shoe companies (and others) want to reach in China during these Games? (Not that we would suggest corporate interests influence national sporting efforts. Sorry, Liu Xiang.) More » -
nike
Nike Bows To Pressure From Screeching Morons and Pulls Dunk Ads
According to the Wall Street Journal, Nike acted because the new Hyperdunk ads were deemed by some to be offensive to blacks and gays. Which is, in two words, patently absurd. It also raises an interesting question: why can't a sports company just say that their ads are meant for non-idiots?
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mlk day
Remembering MLK, Now Owned By Nike
As we, like a lot of you we suspect, spend the Martin Luther King holiday, you know, working, we remind of the sports tie-in to MLK's famous "I Have A Dream" speech. More » -
nike
Nike Targets Next Great Growth Industry
Pictured is Wes Studi, the infamous "naked Indian" from The Doors. He couldn't be bothered to wear pants; now we're expecting him to have his own specialized shoes? Nike is counting on it. More » -
ron mexico
Your Feet Love Animals A Little More Today
This is the Zoom Vick V. You can probably count on it being the sneaker equivalent of Enron Field, because Nike — SHOCKINGLY! — just postponed its launch. More » -
put it where you want it
So this is a pretty cool ad for soccer shoes. We've watched it three times, and we still flinch. [YouTube] -
sizzling bacon action, baby!
Corporate Advertising: The Glue That Holds Our Fragile Republic Together
OK, can we look past the fact, just for a moment, that the advertising firm of Wieden & Kennedy abused a beloved Beatles tune in one of their ads, and that their main client uses preteen Vietnamese sweatshop workers to make tennis shorts? It's their birthday; can't we just focus on the good times? The Portland, Ore.-based company, a real rags-to-riches story if there ever was one, is celebrating its 25th anniversary this year. Back in the day, when their only client was a fledgling shoe company called Nike, Dan Wieden and Dave Kennedy conducted their business on a pay phone which was down the hall from their small office. Today, in addition to the groundbreaking "Just Do It" and "Bo Knows" Nike ad campaigns, W&K also counts the ESPN This Is SportsCenter TV spots among its successes. Last year, W&K had more than $1.4 billion in revenues. More » -
nike
It's LeBron Night In Bristol
As mentioned by The New York Times yesterday, Nike is trying all kinds of new ways to promote the new LeBron James shoe. The most unique way is their sponsorship of "SportsCenter" tonight: The 6 p.m. show will be sponsored entirely by Nike and the LeBron shoe. We don't know if that means all the commercials will be by Nike, or if they're just gonna run a little Nike logo in the corner and have no commercials at all, but it is, as far as ESPN and Nike go, unprecedented. More » -
soccer
Trying To Stop The Flop
I wasn't able to get you your soccer update yesterday, but I did want to point out some efforts to being taken to eliminate the diving and flopping that can sometimes plague the game. More » -
college basketball
Nike Has No Love For GMU
In the world of coaching sponsorships, summer basketball camps and AAU leagues, if Nike doesn't acknowledge you, in the world of college basketball, you simply do not exist. More » -
nike
Getting Your Kicks
It's a beautiful Saturday here in Manhattan; think we'll take a walk down Delancey Street, and turn onto Eldridge and ... what's this? Dozens of young men camped out on the sidewalk? Sleeping bags and folding chairs ... is there a fourth Star Wars prequel we didn't know about? Another Harry Potter volume? That J.K. Rowling can sure churn them out. But no, that's not it. These kids have been in line since Tuesday for shoes. They were in front of Nort, the Manhattan specialty shoe store which on Saturday broke out a small quantity of Nike's latest limited edition sneaker, the Nike Stash Air Force One. The shoes were gobbled up within minutes on Saturday in a scene that was repeated in San Francisco's North Beach the following day. Stash himself was on hand at both stores; he's the grafitti artist who co-designed the shoe. Yes, we're sort of amused by the last sentence ourselves. More » -
nike
Kobe Is Ready To Sell Again
Nike has finally seen fit to put Kobe in TV commercials again. I guess 81 points will do that for a guy. I may be a few days late on this, I'm not sure, but I hadn't seen it before today. You can see the ad here if you feel like doing some navigating around the Nike Basketball site. The commercial shows Kobe working out on the court and in the gym, and it's shot mostly in a grainy black-and-white with a driving drum beat behind it. Here's a transcript: More » -
lebron james
LeBron May Be The Smoothest Man Alive
I couldn't hear the commercial real well, and I'm not quite sure what was going on. Some kid was dreaming about bread, and there was butter involved, I don't know. It doesn't even matter. LeBron James is the smoothest man alive. More »
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