Tonight, a girl named Abby (Abbie? Abbi?) ran on the field during a College World Series game in Omaha. And she didn't even require 50,000 retweets to follow through with it!
This was bound to happen. Instead of the tired "get in the hole," spectators are now yelling "Omaha" after a player's tee shot.
A group of local businesses will donate $500 to Peyton Manning's charitable foundation for every time he says "Omaha" on Sunday.
The future of football is a hash of overheard corporate gibberish, and of course it's Darren Rovell who conceived it for us.
"Omaha" was trending on Twitter during the Broncos' win over San Diego. Omaha, Neb.'s tourism board took notice. It was hard not to, with Peyton Manning barking the snap count directly into CBS's parabolic microphone, and hence your living room.
Arizona ended South Carolina's streak of College World Series championships with a 4-1 win last night in a game interrupted yet again by Idiots On The Field. It's the third time this CWS that there's been such a field invasion, and a team effort: an alleged seven fans ran out of the seats at once.