How Casinos Use Design Psychology to Get You to Gamble More

Everyone's heard that there are no clocks or windows in casinos so that gamblers won't realize how long they've been losing money. But is this actually design gospel? And does it work? According to research, it turns out that the most successful casino design may not be the dark, maze-like designs we think they are. » 12/05/14 5:20pm 12/05/14 5:20pm

We've Been Depicting Runners Wrong For Thousands Of Years

Imagine someone running. Now freeze him in place. How is he positioned? Now stand up and reproduce with your body the pose you've pictured in your mind. It doesn't have to be perfect, just capture the essence. Are you doing it? Good. Now where are your arms and legs? Are they where they should be? » 10/11/14 5:10pm 10/11/14 5:10pm

Gambling Hot Streaks Are Actually Real

A fascinating new study on online gambling published in this month's issue of Cognition comes to an unexpected conclusion: winning a bet does, seemingly, make you more likely to win your next one. The researchers looked at 565,915 wagers placed by 776 online gamblers in Europe and the U.S., and found that the gamblers… » 5/16/14 3:16pm 5/16/14 3:16pm