One of the toughest jobs of a publicist is learning how to lie. It's the one thing about my career that keeps me awake at night. I'm not looking for sympathy—I chose this profession. But as some of you know, it can be a dangerous circle, telling lies to keep other lies intact.

I'm a publicist, and I've worked with high-profile athletes for nearly 15 years. Olympic gold medalists, NFL All-Pros and Super Bowl champions, MLB All-Stars and World Series champions, even an NBA player on a championship team once. I'm not really a nightlife guy, but there are times when I need to accompany clients…

In San Francisco, they make sure the kids develop a sense of entitlement at an early age.

LeBron James "clarified" his postgame comments about how people who rooted against him were losers with "personal problems"—that is, he shied away from his own quote as if it were a wide-open clutch-time three-point opportunity:

A few months ago, I wrote a story about Georges St. Pierre for Men's Health magazine. It just came out. The magazine sent me to Montreal to watch St. Pierre fight Josh Koscheck. A month after that, I met St. Pierre again at a photo shoot, where I was reminded that being a writer on pieces like these is a little like…

We received an email from Cal Ripken Jr.'s publicity team at Random House, which will release his three-CD audiobook, HOTHEAD, next Tuesday. HOTHEAD (the caps are apparently intentional) is about a Babe Ruth League shortstop named Connor Sullivan and is "loosely based on challenges Ripken himself faced as a young…

PR people are dumb. Not all of them, just some of them. Like this thoughtful individual repping the 127 Hours DVD, who emailed Nick Denton with an idea for a tie-in that just screams Deadspin. Because they are dumb.