Good thing this followup came along when it did; I had no idea that the whole thing was the media's fault. The original was, apparently, "just a song." That clears that up.

The Cowboys fined Bennett 22 grand for his first little ditty, making it the first YouTube rap song to lose money, I believe.

It's also important to note that the best results in hip-hop are achieved when you whisper the lyrics.

Elsewhere in the vast galaxy of regret:

• "Sorry we thought that Ray Lewis and Justin Tuck in tights would sell beverages." — Pepsico

• "Well, it looks like another year of me. Sorry." — Bobby Bowden

• "Sorry for conjuring this horrifying image." — ESPN intern headline writers

• "Sorry for reminding everyone that today is the two-year anniversary of when Barbaro died." — Barbaro's brother

• "Sorry for this. Really, we feel foolish now that we've had time to reflect." — Japan

• "Sorry, no way in hell will there be a Steelers parade." — City of Pittsburgh

• "Sorry for the missing player. You noticed, right? ... Hello? — WNBA

• "Sorry about all the zombies." — Austin Dept. of Transportation

The Martellus Bennett Rao Saga [Sporting News]
Martellus Bennett Blames, Media, Apologizes To Fans [Dallas Morning News]
Cowboys Tight End Martelus Bennett Fined By Team For Rap Video [Forth Worth Star-Telegram]

You have to feel kind of sorry for Hill; her mistake — invoking the name of Hitler in a column about rooting for the Boston Celtics — didn't seem to warrant the kind of negative attention it got. Seems a bit incongruous that, in a week that we're all falling over ourselves praising George Carlin and the seven words you can't say on television, that Hill has to write an entire column apologizing for invoking Hitler. And besides, shouldn't the ESPN editors be the ones apologizing? Columnists push the boundaries of good taste all the time; it's their job to be edgy and thought provoking. And when they overreach, as is occasionally bound to happen, it's the editors' job to reel them in. But hey, those ESPN Featured Comments are difficult to maintain; editors can't be everywhere at once. So Hill is made to grovel in order to keep her column, and life goes on as usual in Bristol, where they're still trying to keep their security guards awake.

In the interests of full disclosure, back in the early days of this site, I once invoked Hitler's name in a headline, and Will, wisely, took it out. So we keep a closer watch on such things than ESPN, and we don't even have editors. I suppose I should write an apology column nonetheless.

Elsewhere in the world of eternal shame:

• Sorry for wearing men's shorts at Wimbledon. And for that camera commercial with the dog. — Maria Sharapova

• We know this is going to look ridiculous, so sorry in advance. — Every Major League baseball player.

• Sorry. Your $10.50 will be fully refunded in the next life. — Mike Myers.

• Sorry for digging up Johnny Cash and stealing his clothes. — Imus

• Sorry I couldn't get to that ninth player. Scheduling conflict. — Julie Pritchett