Never Buy New Sneakers In March. Never.

These are my new shoes. I have had them for, oh, a little longer than a week. They are muddy shit, now. I tell myself that I will clean them later, but we all know that even if that does happen—even if I do not forget; even if I am not overwhelmed by the obvious futility of such an enterprise—"cleaning" will not… » 4/03/14 4:57pm 4/03/14 4:57pm

Kevin Durant Memorialized Sandy Hook Last Night With A Message On His…

It must be hard for professional athletes to figure out to respond to national tragedies like the shooting at Sandy Hook Elementary yesterday. In times of national mourning, sports can seem pretty starkly trivial, and the juxtaposition between the day's news and the night's sporting events has a way of making us… » 12/15/12 9:20am 12/15/12 9:20am

Steve Blake Apologized To The Fan He Cursed Out, Possibly Because The…

Friday's "home" loss to the Clippers was frustrating for the then-winless Lakers, and especially for Steve Blake. Getting his first start of the season, Blake racked up three times as many fouls as baskets. Blake heard it from the crowd, but specifically from one fan named Lance Jackson, sitting courtside. Jackson… » 11/07/12 11:55am 11/07/12 11:55am

Possible Reasons Why One Would Spend $315 On The New LeBron James Nikes

Maybe you've heard that Nike is releasing its new LeBron James-inspired shoes this fall, called the Nike LeBron X. The top-of-the-line pair will cost $315, which is approximately $275 more than I typically like spending on a pair of sneakers, but that's fine. I figure some folks out there will be happy to plunk down… » 8/21/12 9:25pm 8/21/12 9:25pm

That Oregon Prom Scandal Has Nike's Waffle-Soled Footprints All Over It

The story has the hook of a titillating local scandal: A married track coach goes to prom with a 17-year-old boy and loses her job over it. She's 41, her husband is 73, and they have a son who runs track too, yet some chaperone at the Condon (Ore.) Prom saw something worth complaining about, and now the coach is out.… » 5/22/12 1:15pm 5/22/12 1:15pm

Marshawn Lynch's Skittles Sneakers Give Him Superpowers

Before Saturday, no one had rushed for 100 yards against the 49ers defense, and no one had run for a touchdown against the 49ers defense. Before Saturday, nobody had worn Skittles sneakers against the 49ers defense. Correlation is not necessarily causation, but this time it totally was, say scienticians. » 12/26/11 12:55pm 12/26/11 12:55pm

The Bunt Home Run And The World-Famous Sneaker Company That May Not…

Seoul, Korea, 1982. A Korean baseball player, wearing Didibao shoes, lunges to bunt a ball at least two feet off the outside corner of the plate. He connects, and the ball takes off. Improbably, impossibly, it carries down the left field line, all the way for a home run. "Imagination has become reality," the video… » 9/08/11 3:10pm 9/08/11 3:10pm

Dumb Corporate Beef Becomes Dumb Kobe Bryant-Brandon Jennings Beef

Under Armour has unleashed a new marketing campaign based around the idea that they're a "Change Agent" in the world of sports gear. The company even released a spoken-word promotional video that includes the sentence "Welcome to the revolution." It does a good job of subliminally positioning Under Armour as the… » 8/17/11 7:45pm 8/17/11 7:45pm