"His new book — out May 4, 2010 — is called 'Sports From Hell, My Two-year Search for the World's Dumbest Competition'. It's the account of his three-year search for the dumbest sport in the world." [ESPN, h/t Jordan]
So, by the looks of it, Rick Reilly®'s new book promises to be a thoroughly dignified affair that won't in any way represent another sad step in a once-great sportswriter's descent into self-parody and studied wackiness. That much is evident.