Who Actually Got The LeBron James Scoop?

LeBron James returning to the Cleveland Cavaliers was something well beyond a huge sports story; it was an immaculately executed public relations coup that added probably hundreds of millions of dollars to the economic impact of the single most valuable player in American sports. And dangling off the end of it is a… » 7/14/14 6:54pm 7/14/14 6:54pm

30 Years After Whiffing On ESPN, Time Inc. Starts Digital Sports Network

Time Inc., parent company of Sports Illustrated, has launched a new digital sports network that will seek to "plug into the soul of digital and move at the speed of Twitter," according to the network's president, Jason Coyle. The venture is called 120 Sports, and on first glance it seems like a grownup's idea of what… » 6/25/14 10:57am 6/25/14 10:57am

Danica Patrick's SI Nipple: A Lesson In Internet Boob Etiquette [NSFW]

On January 28, Sports Illustrated's Swim Daily website posted a "Throwback Thursday" gallery featuring pictures of Danica Patrick from 2008. Buried within the gallery was an old selfie of Patrick, one that featured an unremarkable amount of nipple. The picture went unremarked upon until TMZ spotted it, prompting SI to… » 2/18/14 12:27pm 2/18/14 12:27pm

Verne Lundquist Will Straight Up Steal Your Lady

Sports Illustrated's Richard Deitsch dropped his annual media awards column today, and there's plenty of good stuff in there for anyone who wants to take a look back at the best and worst of sports media from the last year. But nothing in the column is as delightful as Verne Lundquist's story about how he met his wife. » 12/18/13 12:10pm 12/18/13 12:10pm

Sports Illustrated Goes Long On The Quarterback Who Couldn't

A 15,000-word piece about Tim Tebow is such a self-evidently bad idea that you would assume, not having read it, that this Sports Illustrated #longform offers something special to justify its claims on the time and attention of readers: fresh reporting, uniquely elegant writing, original ideas. » 11/26/13 2:12pm 11/26/13 2:12pm

Why SI's Oklahoma State Series Sucked: The Inside Story

On Wednesday, Aug. 28, Sports Illustrated senior writer George Dohrmann placed a phone call to Oklahoma State's public relations office. He said that the magazine was about to publish a series of stories about what he characterized as "disturbing allegations" involving the OSU football program. An in-person meeting… » 9/24/13 4:34pm 9/24/13 4:34pm