This February, as every February, the football fandom community is awhirl with speculation about the timing of the Super Bowl. The NFL has dropped a breadcrumb trail of clues in the promotional campaign leading up to Sunday’s big game, and plenty of football fans think they know exactly when kickoff will happen.
The Huffington Post mastered the science of gaming Google two years ago, with a post headlined simply: "What Time Does The Superbowl Start?" It contained nothing but the date and time of the Super Bowl. The concept was often imitated, but never duplicated.