In advance of the Super Bowl, the New York Times the other day did one of those stories about the local flavor of New Orleans. This particular flavor is Tabasco, the hot sauce made in Louisiana by the McIlhenny Co., the family business whose former chief executive once owned a stake in the Saints.
Amateur cinematography aside, this is an oddly compelling watch. Textbook storytelling, actually. The tension slowly builds—A hero's quest, will he actually do it? I don't think he's going to do it—rising action—he's getting ready, he may actually do it— climax—oh my god he did it!—and then, denouement.