Witness The Pagentry Of The International BowlLeitch1/02/08 3:00pm48EditPromoteDismissUndismissHideGo to permalink It can't be easy to promote the International Bowl in Toronto. It's Rutgers vs. Ball State, smack in the middle of a bunch of bowls that actually, you know, matter. (Well, kind of.) How do you sell it? How do you make people want to watch?