The NBA acknowledged that having games made unwatchable because of intentional fouls and free throw parades is a bad thing for an entertainment product, and announced a change to how deliberate away-from-play fouls will be called next season. The relevant text from the announcement:
The current rule for away-from-the-play fouls applicable to the last two minutes of the fourth period (and last two minutes of any overtime) – pursuant to which the fouled team is awarded one free throw and retains possession of the ball – will be extended to the last two minutes of each period.
The rule will also apply to fouls committed before the ball is inbounded, and jumping on the back of opponents to commit a foul will be considered a flagrant foul.
For years the NBA looked at the issue, and decided there wasn’t one. Just last October commissioner Adam Silver said the rule wasn’t likely to change, and parroted the,“we shouldn’t reward bad free throw shooters” argument, before reversing himself and saying in February that the rule needed to be changed.