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In case Paul McCartney doesn't do it for you anymore, the happy folks who organize Lingerie Bowl III have announced their lineup for this year's Pay-Per-View extravaganza. Jenny McCarthy and Cindy Margolis are the biggest names, and the organizers are optimistic. The significant drop in this past year s conservative and predictable Super Bowl halftime show was a direct result of viewers tuning out at halftime and tuning into the Lingerie Bowl," says show "creator" Mitch Mortaza. "Within five years the Lingerie Bowl will no longer be the alternative but THE halftime show that everyone tunes into at Super Bowl parties all across the world." Sad thing is, he may be right.

Margolis, McCarthy Highlight Lingerie Bowl III Lineup [Press Release]
Lingerie Bowl III [Official Site]