This image was lost some time after publication, but you can still view it here.

In a tragic day for that assuredly small crossover of "sports fans" and "people who take pills in order to get erections," the NFL has decided to discontinue its relationship with erectile dysfunction drugs, citing "growing concerns about increasingly risqu creative in the category." (We think that's AdAge-speak for "the commercials are getting smutty.")

We can't help but feel as if this is the end of an era; boner pill ads during NFL games have often been the highlights of our afternoons. Which was your favorite? Our top three:

3. The ones where the couple is sitting in the tub overlooking a beach. This sums up exactly what sex is like.
2. The ones that featured Mike Ditka, just because, jeez Louise, Mike Freaking Ditka was doing boner ads. We have friends in Chicago who still haven't come to terms with this.
1. Without a doubt, our favorite is the suburban dad who has a tree in his front yard with a tire swing hanging from it. Before he takes the boner pill, he can't throw a football through the tire. After he takes the pill, man, he pokes that thing right through there. We still think the best way to end this ad would have been, after he took the pill, he threw the ball, hit the tree and knocked it over. He then rips off his shirt, Hulk-style, and screams "Yarrrrrrrr! Bring me woman!"

Advertisement

Anyway, a sad day.

NFL To End Erectile Dysfunction Drug Sponsorship Deals [Advertising Age]

(Our apologies to Sports Business Journal, which had this story first, before Ad Age. Good work, fellow humans.)