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This isn't directly sports-related, but as sports viewers, it's something that affects us all. We're taking a brief between-game football break anyway. The beer industry, losing market share to wine and other alcoholic beverages, is shifting away from low-brow comedy and borderline-pornography, and towards ads that make beer seem more sophisticated and refined.

Oh, good. Because I can't get enough of Pete Coors standing alone in the woods. That guy creeps me out. Maybe it's just me, but I think he's got some deep, dark secret out there. People don't go into the woods by themselves for no reason, and Pete isn't dressed for hunting. I think he's doing something deviant out there. I just don't know what it is.

Oh well. At least we still have Nextel.

No More Women Wrestling in Their Underwear While Soaking Wet [The 700 Level]

And I'm stickin' with ya for the late game. Back at the end of the first quarter.