Iowa State's men's basketball coach, Fred Hoiberg, is often referred to as The Mayor because of his popularity in town. He got some write-in votes for the actual mayoral race in 1993 and it's in his ISU bio and his Twitter handle. It's pretty official as nicknames go.
Hoiberg grew up in Ames and he's now in his third year leading the hometown Cyclones. While Brent Musburger was talking about "The Mayor," we learned the real Mayor was present and actually a neighbor to a young Hoiberg. As the cameras found Mayor Campbell, she may have revealed why Holly Rowe need to get her a ticket. She might not be a big basketball fan.