Coca-Cola aired a Super Bowl ad with "America the Beautiful" sung in numerous languages. It was sweet and forgettable—there are many things not to like about Coke, but their harmless pandering to the idea that America is, among other things, a polyglot nation is not among them—except to dumb, intolerant people who were mad about non-English languages being used in combination with America. They were angry, and used the hashtag #fuckcoke so that everyone would know just how angry they were.

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