Back when we played youth sports, our parents had just one rule: no fraternizing with heavy metal bands. In England however they are much more lax. You may have heard of this already, but a North Hykeham, Lincoln U-10 soccer coach, in search of a team sponsor, came up with the idea of asking Motorhead. And they said yes.
Coach Gary Weight used an old friendship with lead singer Lemmy Kilmister to broker the deal; the kids now wear the Motorhead logo on their jerseys and run onto the field to the tune of Ace of Spades. From the BBC:
He is hoping the deal will draw inspired performances from his team. "The hope is that we can go out on the football pitch and terrorise the opponents and come away worthy winners," Weight said.
Of course, team parents don't seem to mind that the name Motorhead was derived from a slang term for an amphetamine user. Other fun Motorhead facts:
• Kilmister was fired from his first band, Hawkwind, for "doing the wrong kind of drugs," according to a BBC story.
• He named his new band Bastard, saying that "If this band moved in next door, your lawn would die."
• Evidently the youth coach decided against letting his players run out to the Motorhead song Orgasmatron.
• Among the lyrics to Love Me Like a Reptile are: "I'm gonna sink my fangs in you. Thunder Lizard, stony eye, you got me hypnotised, Hot tongue breaks in and out and I can't believe me eyes. And your soft white belly next to mine, scaly baby, see you shine."
See you at the game, kids!
Rockers To Sponsor U-10 Team [BBC.com]
(For the record ... Motorhead rules.)