Sirius/XM Satellite Radio host Scott Ferrall actually had Ron Artest on-air last night and asked the forward about the pending trade to Houston. Unfortunately, Artest wasn't aware of the trade at that time. "I had my phone off," Artest tells the raspy-voiced Ferrall. Although he was a little shocked, Artest seemed pleased to be headed to a contender. The person who was apparently most pleased about these fortuitous events? Ferrall's producer, Lou Pellegrino, who is determined to get this news item across to the whole sports media universe because it'll get "get plenty of pub." โ€”โ€”- Original Message โ€”โ€”- From: Pellegrino, Lou To: Schupf, Hillary; Meyer, Gordon; Sabean, Tim; Hunerlach, John Sent: Tue Jul 29 23:58:55 2008 Subject: FERRALL BREAKS THE NEWS TO RON ARTEST ABOUT BEING TRADED Guys, please get this to ESPN, ESPN NEWS and any other sports outlet you can think of. This will get plenty of pub. We could use it. Thanks. Lou Pellegrino Executive Producer The Scott Ferrall Show Sirius XM Radio Guess it worked, though. Nice job, Lou. I'll look for this item on the SportsCenter ticker.