Congratulations to the Dallas Cowboys and their famous Cheerleaders. They've won a prestigious TOADY award for teaming with the gold standard on unhealthy representations of female beauty and then taking it up a notch.
The Campaign for a Commercial-Free Childhood has awarded its first TOADY (Toys Oppressive And Destructive to Young Children) Award to Mattel's "Barbie Dallas Cowboy Cheerleader Doll." It really takes a special effort to make child activists, anti-capitalist critics, and angry feminists band together and tell you how much you suck.
Rated by Mattel as appropriate for children age six and up, the Dallas Cowboy Cheerleader Doll comes with the shortest of short shorts, stiletto boots, and a revealing halter top. The preposterously skimpy outfit allows children to get a better view of Barbie's impossibly long legs and dangerously thin body.
"When you combine two classic symbols of gendered stereotypes – the Dallas Cowboy Cheerleader and Barbie – you get one terrible toy," said CCFC Steering Committee member Joe Kelly, of www.dadsanddaughters.com. "Do we really want to teach our young daughters that they belong on the sidelines, not in the game, and the way to get noticed is show a lot of skin?"
... The Barbie Dallas Cowboy Cheerleader Doll teaches girls to focus on their appearance, to aspire to an eating-disordered body, and to play at being sexy before they're even capable of understanding what sexy means."
Does it ever! By the way, one of runners up in this terrible toy competition was a virtual tricycle. That's right—Fisher Price makes a tricycle that plugs into your TV and doesn't go anywhere. I didn't realize that Wall-E was a documentary.
CCFC Honors Doll with Inaugural TOADY Award [Commercial Free Childhood]