They're still constructing the Dallas Cowboys' new stadium, and if you're one of those people who thought the Cowboys were too iconic a franchise to fall prey to stadium naming right, well, stop being so foolish.

It looks like Jerry Jones and company are leaning toward AT&T Field.

The Dallas Cowboys are in serious discussions with AT&T Corp. to name their new $1 billion stadium AT&T Field, according to a document obtained by the Star-Telegram.

The deal would include "media rights," which would allow the Cowboys and AT&T to almost exclusively distribute Cowboys content on local television, radio, Internet and wireless devices, according to the document. The dollar value and length of a potential deal were not specified.

Some obviously aren't happy about this, but it kind of seems inevitable. (We still think someone in Texas should be forced to use "Enron Field" for eternity. The brand synergies are infinite; we will at least know what kind of phone Terrell Owens is taking out of the goalpost and calling his agent with.

Cowboys Think 'AT&T Field' Has A Nice Ring To It [Ft. Worth Star-Telegram]