It certainly looked like the interlocking NY was writ large on the side of the Prudential Center last night.

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But like everything that seems too good to be true, it was just an illusion.

"It was a hoax," said Andrea Simpson, the director of marketing for the Prudential Center and its owner, Boston Properties. The clip received an airing on local TV today but, said Simpson, The beacon of Red Sox Nation would never have a Yankees logo on the side of it."

Yes, she actually called her building "the beacon of Red Sox Nation."

But if it was a hoax, who'd bother? Well, like everything that seems too good to be true, we're guessing viral marketing.

[UPDATE: It was these guys. Well played, gentlemen.]

Prudential Center featured in YouTube Yankees hoax [Boston Herald]