Mitch Ross (he's the one in the middle up there), owner of the supplement company S.W.A.T.S. and the guy who squealed to Sports Illustrated about giving Ray Lewis deer antler spray, showed up in New Orleans to have an impromptu press conference with a collection of football writers. Among other things, he wanted everyone to know that Sports Illustrated "catfished" him.
Yeah, so, holograms. Those are apparently stickers that athletes can put on their skin and draw endless amounts of energy from. Sounds like a pretty sweet product that is not at all completely useless. Just like that deer antler spray.
Good press conference.