Some of you who followed the upheaval at the @latimes in early 2018 may recall the “pyramid scheme” that Ross shopped to investors — a network of “self-distributed” content, with the journalism as the least essential part. It‘s a cheat sheet on how to ruin a publication, IMO. pic.twitter.com/MwV03bT5Gm

— Laura J. "𝔣𝔞𝔦𝔯 𝔠𝔬𝔫𝔱𝔯𝔞𝔠𝔱 𝔫𝔬𝔴" Nelson (@laura_nelson) October 3, 2019