The Yocha Dehe Wintun Nation has bought airtime in seven major cities during halftime of tonight's NBA Finals Game 3 for a one-minute spot criticizing the Redskins team name, and calling for it to be changed. Here's the extended two-minute version of the "Proud to Be" video, produced by the National Congress of American Indians back in January, leading up to the Super Bowl.
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The Californian tribe wouldn't say how much the airtime cost, only that it's a "significant investment." The spot will run in Chicago, Dallas, Los Angeles, New York, Sacramento, San Francisco and Washington, and ran in Miami during Game 2. Seems like a good time to retire the "No Native Americans have a problem with the name" argument.
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