In 1970, before the NFL was the marketing juggernaut it is today, a random ad man could swoop in and round up 26 teams to record 26 albums of Christmas carols. He thought it would make him rich. He ended up forced to unload a warehouse full of unsold records for scrap vinyl.

Here, Tom Ley's story on the birth and death of Holiday Halftime, and how even the most massive of failures can be resurrected as a holiday tradition.