Sports News Without Fear, Favor or Compromise
Sports News Without Fear, Favor or Compromise

Kobe Is Ready To Sell Again

This image was lost some time after publication.
This image was lost some time after publication.


Nike has finally seen fit to put Kobe in TV commercials again. I guess 81 points will do that for a guy. I may be a few days late on this, I'm not sure, but I hadn't seen it before today. You can see the ad here if you feel like doing some navigating around the Nike Basketball site. The commercial shows Kobe working out on the court and in the gym, and it's shot mostly in a grainy black-and-white with a driving drum beat behind it. Here's a transcript:

"Love me or hate me, it s one or the other. Always has been. Hate my game, my swagger. Hate my fadeaway, my hunger. Hate that I'm a veteran. A champion. Hate that. Hate it with all your heart. And hate that I'm loved, for the exact same reasons."

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In listing all the things that people hate about him, I just get this weird feeling that he left something out. I can't quite put my finger on what it is. It seems like there's another major reason that some people don't like Kobe Bryant. I don't know. I can't think of it. Maybe, "Hate my forceful penetration. Of the lane, I mean."

Said Kobe of the ad, "This one is one that is true to form. It is real, it is honest. We're not selling an image. It's not like we're trying to polish my image or clean it up."

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Uh huh.

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