The Milwaukee Journal-Sentinel now tells us Shaka Smart is not likely to take the head basketball coaching position at Marquette. Why, then, were TV stations in Milwaukee all breathlessly reporting the breaking news that he'd be the new leader of the Golden Eagles? A source inside one of those newsrooms tells us this tweet from a MU student reporter is the one that prompted the breaking news alert and at least three stations to send a live truck and reporter out to a press conference that did not exist.


So here's the lesson for college journalists: "real" media will take you seriously...once. (Then you grow up and go to work for the New York Post.)