In sports, everyone is a winner—some people just win better than others. Like Nike Industrial Shoe Works Corp., who made advertising history last night by somehow turning pathetic, unprincipled skirt-chasing into a compelling pitch for golf clubs.
Nothing moves athletic apparel like bringing a dead man back to life to talk solemnly about his son's wandering schlong. [YouTube]
In 1996, Sports Illustrated named a 20-year-old Tiger Woods its Sportsman of the Year, and Gary Smith's accompanying story portrayed a young man who somehow combined the best parts of Doogie Howser and Buddha. It seemed like a stretch.