The best promotion in hockey—maybe in sports—is back for the holiday season, and nobody does the Teddy Bear Toss quite like the WHL’s Calgary Hitmen. With the first goal Sunday by Vladislav Yeryomenko, Calgary fans littered the ice with 24,605 stuffed animals, to be donated to 60 local agencies and given to deserving…
Minor league baseball is a land of bizarre promotions; from speed dating night to toilet seat night, farm clubs will always go the extra absurd mile to keep up the enthusiasm—and this can be excused, when the on-field entertainment consists of just-passing-throughs and never-will-bes.
How lucky was this Heat fan? Not only did she win a spa gift card, she also avoided the booby prize of getting turned into a pancake thanks to the Heat’s shoddy craftsmanship.
The Eagles’ #FanFriday promotion is fairly straightforward: A few days before each home game, the team posts on Twitter a random location in and around the city (and sometimes in Jersey, which I would mock except that I’m from there) where team mascot Swoop will soon be waiting. Be the first to high-five Swoop at the…
The Rangers held the following contest today for those who put down initial deposits on season tickets: show up to Globe Life Park and smack a ball out of it, and the Rangers would cover the rest of the cost of those tickets. One fan, Byron Anderson, crushed it over the left field fence on his third try. 20 people…
It's been six days since the Arizona Sundogs' owner and GM were buried in a dumpster until they reached their goal of 300 season tickets sold. They are not anywhere close to their goal.
Last year, the Arizona Sundogs—the Central Hockey League affiliate of the Phoenix Coyotes—put their co-owner, GM, captain, and marketing director in a scissor lift until they sold 300 season tickets. (It took six grueling days, but they did it.) The Sundogs have another stunt this year, but this time, people are being…
Josh Beckett's no-hitter was a story of redemption—the redemption, by you, of a coupon code in exchange for a medium two-topping pizza from Dominos. Americans love free pizza, but there's a necessary corollary: they hate not having free pizza.
West Chester (Penn.) University freshman Jack Lavery was randomly selected to shoot for $10,000 at halftime of Saturday's game. He had 25 seconds to complete a layup, a free throw, a three-pointer, and a half-court shot. He made them all. He will not get the money. There is fine print.
The holiday season is here, which means it’s time for a million videos of minor league hockey fans hurling teddy bears onto the ice. It’s the most wonderful time of the year!
Are you a woman who is also a fan of the Minnesota Timberwolves? Are you also unable to afford HBO and/or really bad at keeping up with popular culture? Then you need to get yourself to one of the Minnesota Timberwolves' "Ladies Night Out" games this year.
Yesterday we brought you the story of a minor league hockey ticket promotion that has turned into a test of endurance. The sun has risen, we've hit hour 115, and the prisoners remain aloft until the Sundogs can hit their season ticket quota. But they're oh-so-close.
On Sunday, an Arizona minor league hockey team's owner, GM, captain, and marketing director perched themselves atop a scissor lift. They would not come down, they declared, until the team sold 300 season tickets. It has been 94 hours. The team has not sold 300 season tickets. They are still up there. Please send help.
Fresh from your condiment-colored nightmares, here's a corporate mascot firing up a minor league hockey team, and also you. Oh, and clown trigger warning.
The A's adopted the Bernie Lean as their rally dance last year, and it seems to have been worked. After Coco Crisp introduced the clubhouse to the song (actually, two songs: "Moving Like Berney" by ISA and "Bernie Lean" by ATM & IMD), and adopted the latter as his walk-up music, Oakland went on a late-season tear to…