This week, Deadspin and Jezebel swap beats to celebrate America’s most dangerous and controversial pastimes: football and fashion, two sports that have far more in common than you think.
Sneaker culture is an impenetrable and occasionally confusing fortress of young men and strong opinions; to the untrained eye, a sneaker is a sneaker is a sneaker. Today, though, I think it’s safe to say that these new LeBrons—designed by women, for women—are objectively hideous.
Yesterday, LaVar and Lonzo Ball unveiled the ZO2—the first sneaker from the semi-eponymous Big Baller Brand. The Balls came out with their own kicks because every major sneaker company had passed on signing Lonzo Ball, who is expected to be a high first-round pick in this year’s NBA Draft.