Five UFC fighters and a former fight promoter held a conference call with reporters this afternoon, in which they announced the formation of the Mixed Martial Arts Athletes Association, a trade association that hopes to win substantial increases in pay and benefits for all UFC fighters. While those on the call went…

Earlier this month, the UFC was sold for $4 billion to, of all places, WME-IMG, the talent agency best known for its co-CEO Ari Emanuel, the inspiration for Entourage’s Ari Gold. SportsBusinessJournal had a good piece recently detailing some of the behind-the-scenes negotiating over the deal in which, among other…