Hey, the Atlanta Hawks: What the hell?

This is a piece of "viral content" that the Atlanta Hawks posted on the team's YouTube page yesterday, and it represents everything that is awful about social media marketing. I can see the pitch meeting where this was created now, at which three people with a passion for "content" decided that Cheerleaders (Sex sells!) + Sharknado (Remember how that just blew up Twitter?!) + Memes (I like the "Ain't Nobody Got Time For That" lady!) = Maximum Social Reach.

h/t Emma