There's a billboard in Rio de Janeiro's Copacabana Beach featuring Luis Suárez screaming at something, and it probably looked really intense until Suárez bit someone (again). After he reverted to his bitey ways, many beachgoers took the opportunity to reenact the bizarre shoulder bite with the ad.

If those weren't enough for you, the Guardian and G1 have some more photos. This lady—from the G1 gallery—definitely knows what's up.

First two photos: Getty, Next three: AP